Empty voices lead to empty promises, which lead to empty relationships. Worse yet are the financial hardships that follow such a trail of betrayal. Can you imagine a packer left standing at the gate, anticipating a couple semi-loads of hogs? It’s worse than a bride left standing at the altar.

Stopping the kill to wait for a load of hogs is a lot more costly than a few tears and a broken heart. In the meat packing business, time is money, so to be stopped or slowed down for any reason is very costly. But when it could have been so easily avoided it’s like adding insult to injury.

Having first-hand knowledge of these situations, I can assure that you will never let it happen again. But this is the mentality of some marketing entities. They just don’t understand the value of their word, let alone the value of their commodity. Those were the days, when I was responsible for writing all the contracts, negotiating all the prices, and finding reliable sources of livestock that t the needs of our customers.

Every packer has a specialized need to satisfy its customer base. So, just as there is a buyer/seller relationship, there is also a continuous dialogue between procurement and sales within each company. It is up to the producer or his representative to be in on all of these conversations, so as to be sourced with the highest valued t for his particular commodity.

But when any part of this network breaks down it causes losses up and down the food chain. That’s the effect of empty voices that are focused only upon themselves. By putting others first, the benefit transcends that which was once self-serving and out-of-step with the rest of the industry.

 

"PONY TALES by" Ponty is written by Ken E. Knight, the author of the “Knightro Report”, a nationally syndicated livestock-marketing column, which is featured in the "Farm And Livestock Directory" every month.

…Brothers And Sisters, And One Ol’ Man Processing Memories!