New ClearAg Prime Enhances Iteris' Real-time Farming Decision Support Platform with Actionable Soil, Field Accessibility and Planting Intelligence.

Iteris, Inc., a leader in providing intelligent traffic management and weather information solutions, has released ClearAg™ Prime, the latest in a series of application programming interfaces (API) that can be readily integrated with third-party agricultural software applications.

ClearAg Prime provides real-time access to Iteris' cloud-based ClearAg data analysis platform, which combines the power of big data and analytics with the seasoned experience of Iteris' in-house staff of growers, agronomists, meteorologists and data scientists.

"ClearAg Prime is designed to assist agribusinesses, crop consultants, advisors and agronomists with reliable, actionable, field-level information to optimize crop production, yield and field operations," noted Abbas Mohaddes, president and CEO of Iteris. "This unique solution leverages our data analytics expertise to provide accurate land surface modeling, and our proprietary methods of big data assimilation delivers industry-leading precision weather information."

ClearAg Prime allows single-platform customer access to soil condition modeling, field accessibility and climatology norms. This is in addition to 30 years of historical and forecast weather information, growing degree days, hail data, Nowcast and industry leading map visualizations that cover field-specific weather information to an industry-leading 1×1 kilometer resolution. ClearAg Prime's soil condition modeling also incorporates data involving soil temperature, moisture history and forecast information, for a comprehensive planting intelligence platform.
 
ClearAg Prime users can access planting advisory services that deliver multi-faceted information regarding planting operations, field accessibility and expected seasonal growth metrics. The ClearAg content and modeling platform can also chart crop growth models while providing actionable data for daily decision-support at critical times throughout the remaining growing season.
 
With the roll-out of ClearAg Prime, Iteris now offers a broad range of weather and agronomical-based APIs available through a single partner and platform.
 
"ClearAg Prime is the fruition of our plans to strengthen our weather analytics and deliver on the promise of cloud computing for agriculture services," continued Mohaddes. "We plan to introduce additional precision Ag applications in the coming months that builds on our momentum in this space."
 
ClearAg continues to attract increasing industry interest, particularly from Ag systems providers and integrators. Douglas Hackney, the president of Enterprise Group Ltd.,a leading provider of data integration and information delivery systems for agriculture and other markets, commented: "Our team has been impressed with what we've seen from Iteris' ClearAg field-level weather information. We look forward to integrating Iteris' high resolution weather and crop information into the big data services we offer customers in agriculture."
 
The ClearAg Prime API and application guide is available at www.clearag.com.