We live in an age where video reigns supreme. An age where YouTube catapults ordinary people into stardom, where you can investigate a hotel across the globe through a virtual tour, and where phone calls are often now video calls. So it’s in the spirit of visual imagery that we highlight the top five Alltech videos of 2014, from the top video showcasing the evolving occupation of farmers to a time-lapse segment showcasing the almost magical imagery of sprouting seeds.
Global Dairy & Beef – Embracing technology to become more profitable and sustainable is the path forward for farmers, who have the important, but oft-overlooked job, of feeding the world as well as providing for their own families. This opening video to Alltech’s annual Global Dairy & Beef conference, held this year in Normandy, France inspired many and recognized farmers for who they truly are – heros.
Alltech FEI World Equestrian Games™ 2014 in Normandy – An exciting, fast-paced movie trailer-style video from the Federation Equestre Internationale (FEI) that makes viewers want to jump out of their seats and onto a horse to experience firsthand the excitement of the largest equestrian event in the world. We can all dream, can’t we?
Alltech Algae – This rare, behind-the-scenes look at the innovative Alltech Algae facility in Winchester, Ky. educates and fascinates and turns the standard knowledge of algae on its head: Algae are not just green and slimy pond scum? They can be grown in eight-story stainless steel tanks? Jump into the fascinating science and usefulness of this underestimated organism.
Kentucky Honey Barrel Brown Ale – Who said local agriculture and beer couldn’t mix? This video highlights a small Kentucky beekeeping operation and the 1,700 lbs of local honey harvested there used in a unique, seasonal ginger honey craft brew produced by Alltech Lexington Brewing and Distilling Co.
We Sow – Believe us, watching a seed grow into a plant is way more fascinating than watching paint dry, or so our viewing numbers tell us. The almost hypnotic, balletic quality of this video will hook farmers and scientists alike.
Whether flying a video drone over fields in Serdán, Mexico or donning a protective veil to film honeybees up close, Alltech’s corporate media team is always on the go and ready for a new challenge. The talented team of videographers, photographers and editors is regularly on the road, capturing the stories of Alltech’s projects, people and partners across the globe. These stories are then woven together through long hours editing at the computer, crafting stories that are both educational and compelling.