“YouFarm International” to raise awareness and appreciation for modern agriculture.

Bayer CropScience has launched YouFarm International, the first global web video competition for farmers. The company wants to provide farmers and people passionate about farming the opportunity to increase awareness and boost understanding of modern agriculture with the public.

“Most people have an incomplete image of modern agriculture and the origins of the food they consume. The common, romantic ideal of traditional farming is very far from the reality and challenges of contemporary farms,” said Liam Condon, Chief Executive Officer of Bayer CropScience. “Here, YouFarm steps in and gives farmers a global platform to have their voice heard and to put faces and personalities to modern agriculture. At the same time, the public can gain first-hand insights into the various challenges and conditions of farming around the world while being directly involved in the selection of the winning videos and interacting with its participants.”

The YouFarm International video competition is envisaged to sport a new motto every year. This year, “Farm n’ Family” gives credit to the family farms around the world. They are the backbone of agriculture and account for almost 90 percent of the world’s 570 million farms. Bayer CropScience has continually worked together with family farmers around the world to develop and implement innovative agricultural techniques and thus to ensure food safety and security.

The YouFarm Competition

Participants upload short videos via the YouFarm website (www.youfarm.international) or submit them via conventional mail, should they lack the necessary Internet access. A jury  of international experts from the agricultural and media sectors will then choose the winning video from a shortlist, which includes the top ten videos selected via public online

voting. The winning video will be awarded a Farming Around the Continent Tour. Together with a partner, the winner will have the opportunity to gain new insights by visiting farms and agricultural heritage sites in Asia Pacific this year. The participants placed 2nd to 20th will be awarded material prizes.

Participants can upload their videos through June 15, 2015. Online voting will run through July 1, 2015. Anyone can vote directly for their favourite videos on the YouFarm website or by sharing them on social media. The winning videos will be presented during the Youth Ag Summit in Australia, August 24-28, 2015. Find more information at  www.youfarm.international.