The Mosaic Company has combined 21st century technology with a nod to the past with today's launch of "The Great Yield Mystery," an episodic podcast drama focused on examining the intricacies of high-yield agronomy.
The interactive effort features a state-of-the-art podcast series that evokes memories of the radio dramas that ruled the airwaves before the advent of television. Listeners can download the podcast at greatyieldmystery.com or through some of their favorite podcast players including iTunes, SoundCloud, Stitcher and Podcast Addict, and then embark on a journey with a cast of characters as they attempt to determine what caused a decrease in one farmer's yield during the past growing season.
"The Great Yield Mystery" will have a significant presence on Mosaic's CropNutrition Facebook and Twitter pages. Additional clues, hints and background information will be provided as well as regular giveaways.
"This is a unique approach to not only engage and inform, but also entertain our audience," says Brian Olson, Director of Marketing for Mosaic. "I think the appeal of 'The Great Yield Mystery' is that we're asking listeners to be a part of the solution."
CropNutrition.com, the top soil fertility resource on the Web, provides engaging content to help farmers and retailers think about crop nutrition in new ways. It is also where listeners might find clues to help solve the Great Yield Mystery.
"The series features scenarios that I believe our audience has encountered at one time or another, as well as a character that might be familiar in their communities," Olson says. "We hope this attention to detail encourages listeners to join us on this audio adventure."