The Iowa Food and Family Project (Iowa FFP) is partnering with Casey’s General Stores to bring the face of farming to Iowans through a fall campaign titled “Homegrown Food. Hometown Values.”
The initiative appropriately coincides with National Pork Month and National Pizza Month and includes multimedia messaging, TV advertising and point-of-purchase materials in 12 Casey’s locations.
Now the nation’s fifth-largest pizza chain, Casey’s serves as a backdrop for recognizing the vital role farmers play in growing quality food and contributing to vibrant communities. Farmers David Ausberger (Jefferson), Kellie Blair (Dayton) and Cristen Clark (Runnells) are featured in the campaign and offer specific examples of their commitment to growing quality food while caring for the land, their families and communities.
“Casey’s is an Iowa gem,” said Clark, a sixth-generation grain and pig farmer. “They’re a huge purveyor of Iowa agricultural products and an ideal partner of the Iowa Food & Family Project. Not only does Casey’s serve up fresh Midwest ingredients on their pizzas, but they also recognize the importance of relationships, community and farming.”
The centerpiece of the campaign is a 60-second video that juxtaposes a morning on the Clark family farm with a morning in a Casey’s kitchen. It can be viewed on Iowa Food and Family Project YouTube channel and is also appearing on select TV stations. The faces and stories of all three farmers also appear on pizza boxes, atop fuel pumps and in-store signage at Casey’s stores across central Iowa.
“Being a farmer embodies many roles, including ‘entrepreneur,’ ‘caregiver,’ ‘risk-taker’ and ‘continual learner,’” said Blair, who grows soybeans and corn and raises cattle and pigs. “No matter what hat I wear, I always remember how and why we’re able to farm. Iowa’s precious natural resources make agricultural production possible while our core family values drive all that we do.”
“Homegrown Food. Hometown Values.” celebrates the priorities shared by farmers and all Iowans, a sentiment Iowa FFP and its partners at Iowa Pork Producers, Iowa Soybean Association and United Soybean Board bring to the forefront of conversations about today’s farming and food system.
“Regardless of your occupation, good, safe food is top-of-mind for your family,” said Joyce Hoppes, promotions director of the Iowa Pork Producers Association. “That especially holds true for farmers who continually improve their work to benefit their communities and the state. Good food starts with dedicated people who care about what they do and why they do it.”
Participating Casey’s include locations in Ames, Boone, Dallas Center, DeSoto, Grimes, Huxley, Jefferson, Ogden, Story City and Waukee.
To learn more about food and the families involved in farming, visit iowafoodandfamily.com and register for Iowa FFP’s “Fresh Pickings,” a monthly e-newsletter with farm family feature stories, special offers to popular restaurants and retailers and an assortment of great-tasting recipes.
The Iowa FFP champions the continuous improvement of Iowa’s farm families and their dedication to providing wholesome food for everyone for the purpose of building greater understanding and confidence among food-minded Iowans. It proudly sponsors the Iowa Games and supports Live Healthy Iowa and is backed by numerous partners including the Iowa Pork Producers Association, Iowa Soybean Association and Iowa Egg Council.
Feed your curiosity about all things food and farming via Twitter (@foodnfamilies) and Facebook.