New weekly live show features interviews with the experts covering the latest information about fishing, hunting and conservation.

Bass Pro Shops, an outdoor retailer specializing in hunting, fishing, camping and other outdoor gear, has inked a deal with RURAL RADIO to be the title sponsor of "Bass Pro Shops Fishing, Hunting and Conservation Hour," which airs every Saturday morning. This one-hour live show, hosted by longtime conservation leader and Redhead® pro hunter Rob Keck, features high-profile guests who share their outdoor tips and stories. The show is broadcast throughout the U.S. and Canada every Saturday at 10 a.m. and 5 p.m. (Eastern time) on RURAL RADIO, found exclusively on SiriusXM channel 80.
Bass Pro Shops operates 77 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million outdoor enthusiasts every year. Each store is designed to reflect the local area’s outdoor traditions and offers an authentic outdoor shopping destination.  "Bass Pro Shops Fishing, Hunting and Conservation Hour" will draw upon outdoor experts from across the country, including those within the Bass Pro Shops family. Keck, Bass Pro Shops’ director of conservation, and his guests will provide listeners with the latest information about hunting, fishing and wildlife conservation.
"Bass Pro Shops Fishing, Hunting and Conservation Hour" rounds out a great weekend line up of active and engaging content for our listeners. The show features a continually fresh line up of new experiences meaning that it’s never stagnant," said Randy Bernard, President and CEO of Rural Media Group, Inc. "I’m most excited about the localized outdoor adventure and tourism aspect of this. It’ll be great hearing from Rob Keck and other Bass Pro experts as they talk about their tips for where to go fishing, where to launch your boat; all the little tips and aspects about a place or product that makes for a much better experience."
"Bass Pro Shops Fishing, Hunting and Conservation Hour" is expected to become one of the largest outdoor enthusiast radio shows in North America with more than 27 million subscribers in the U.S. and Canada able to tune in to RURAL RADIO on SiriusXM channel 80.
Keck said, "This is a great way for us to showcase the talent and expertise of the great folks who work at our stores across the country and in Canada as well as our conservation partners. We like to say that Bass Pro Shops is as close to the great outdoors as you can get indoors, and now this experience is being perfectly translated with our RURAL RADIO broadcasts on SiriusXM channel 80."