New Video Continues Efforts to Increase Transparency of Meat and Poultry Processing.
The National Turkey Federation (NTF) and the American Meat Institute (AMI) released a video presentation of a turkey farm and processing plant hosted by leading animal welfare expert Temple Grandin, Ph.D., professor of animal science at Colorado State University:
“I’m really pleased that the industry wanted the public to see this process because I think we need to show people how it’s just done right in a typical plant,” Grandin said. “There’s a lot of good work going on in animal agriculture and I’m glad we’re telling our story openly and honestly.”
“The generations that have moved away from the farm to the city take a personal interest in seeing how their food is raised,” said National Turkey Federation President Joel Brandenberger. “Those farms are far from the cities but in this video are brought closer through Dr. Grandin’s one-of-a-kind way of explaining the orderly process of getting turkeys to market.”
“The responses to these ‘glass walls’ efforts have been remarkable. More than 120,000 people viewed our beef and pork plant video tours and this latest turkey video tour will bring more fact-based information to consumers who seek it,” said AMI President J. Patrick Boyle. According to Boyle, hundreds of teachers have written to AMI seeking “Glass Walls” materials to use with their students, including a print piece that was reviewed for accuracy by Grandin.