|Traveling 6-foot mustache helps dairy industry start the conversation with producers on the importance of men’s health.
In its inaugural year, the Movember Dairy movement is making a splash in the dairy industry, helping to start conversations about the importance of men’s health. The conversation grew louder throughout the month as industry members joined the fight against prostate cancer through the campaign’s ‘MoTour.’
The ‘MoTour’ occurred throughout the month of November with the participation of a wide variety of industry members. Through the ‘MoTour,’ members of the Movember Dairy coalition brought the message of the movement to area businesses, along with a 6-foot mustache. The giant mustache served as a talking point for the dairy industry with the goal of encouraging dairy producers to set up appointments for annual health screenings.
“One in every six men will be diagnosed with prostate cancer in his lifetime – and dairy producers are not spared from this statistic,” says Ed Peck, president of Filament Marketing and member of Movember Dairy. “It has been our goal this November to encourage dairy producers to take control of their health, because, if detected early, prostate cancer has a high cure rate.”
“This is an important message for members of our company and our customers, so we are very excited to be involved with Movember Dairy,” says Ashley Anderson, marketing associate at ANIMART, Inc., a company that has raised awareness for prostate cancer research through a fundraising campaign, a Movember party and a mustache growing contest. “If we are able to encourage even one farmer to set up a health screening appointment with their doctor, Movember Dairy will have been a success.”
For more information on Movember Dairy, contact (608) 819-3625; follow them on Facebook at www.facebook.com/movemberdairy.