American Angus Association and Merck Animal Health share the “Story of a Steak.”

Make plans now to attend the first-ever Angus University, an all-day educational event that takes place as part of the 2014 Angus Means Business National Convention and Trade Show. Angus University will be Nov. 5 at the KCI Expo Center in Kansas City, Mo.

Sponsored by Merck Animal Health, the Angus University is themed “The Story of the Steak” and will build on the successful television and editorial campaign developed by the High Plains Journal.

The “Story of a Steak” series, which appears on The Angus Report, a news program on RFD-TV, emphasizes the importance of all industry sectors working collaboratively to improve the quality of beef and the profitability of producers, feeders and packers.

Headlining the event will be keynote futurist Dr. Lowell Catlett who will share his perspectives on emerging technologies and their potential impacts on the cattle industry.

In addition, Angus University will feature a slate of top-flight speakers representing all sectors of the beef industry – from ranchers to chefs – and include producers and others profiled in the successful TV segments.

“Our goal is to help Angus producers more fully recognize the opportunities not only of producing the highest-quality product in the world – Certified Angus Beef® – but also to understand the advantages of working with other industry sectors as key to building consumer demand for our products,” says Bryce Schumann, American Angus Association® chief executive officer.

The Angus University is part of the three-day Angus Means Business National Convention and Trade Show, the first of its kind for the Angus industry. The convention will feature top-notch speakers, evening entertainment and also a comprehensive trade show with products and services of interest to all cattle producers.

“We are very excited to develop this opportunity for our membership and commercial producers and feedlot operators who’ve chosen to invest in Angus genetics and Angus programs and services,” Schumann says. “I encourage anyone with a stake in the Angus breed to attend, to learn, to enjoy and to play a larger role in shaping our collaborative success.”

The event is open to cattle producers across the country. To register for the 2014 Angus Means Business National Convention and Trade Show, as well as the Angus University, visit