IRON Solutions today launched its enhanced and redesigned site, with streamlined features that allow buyers and sellers of agricultural and industrial equipment to connect and close deals faster than ever before.
The design of the new increases the visibility of equipment for sale, enabling buyers to perform highly targeted searches and assuring that dealers get more views for their equipment offerings. Because it gives buyers more options for contacting sellers, it means more leads for dealers – leads that are closer to a purchasing decision. is a trusted and popular online marketplace for the efficient and profitable exchange of equipment, driving more than $2 billion in annual sales. The redesigned site is even more tightly integrated with the respected IRON Official Guides and real-time appraisal tools, so it ensures competitive and fair prices for both dealers and equipment buyers.
The new also offers easier page-to-page navigation, with streamlined buy and sell pages. It now requires fewer steps to shop for equipment or post equipment for sale. Dealers can easily list equipment along with photos, videos, and unlimited specifications. They can also enhance their listings with standard OEM specifications powered by the IRON Official Guides.
“The new vastly simplifies the buying and selling process and makes for a much more enjoyable equipment shopping experience," said Scott Derksen, CIO of IRON Solutions.  "Both buyers and dealers will appreciate how much easier we have made the website to use, and we expect significant traffic increases as a result." covers the U.S. and Canadian equipment markets, with growing coverage of international markets.  The site has consistently delivered more than 200,000 leads annually, with more than 400,000 monthly visitors and some 70 million page views annually. That makes it one of the equipment industry’s most heavily used sources for connecting buyers with equipment.