|Farmers and dealers are increasingly turning to smartphones and other mobile devices to help them better manage their operations. As a result, information needs to be readily accessible in a user-friendly manner. In order to provide a better mobile experience for their users, SFP® has launched a new mobile website.
The new site contains focused content on a mobile-friendly platform, leading to a more user-friendly experience. Users can quickly access product information, search for performance data or view peer testimonials. It also features general agriculture-friendly content such as daily weather and market reports.
Two of the main website’s most-used tools, the dealer locator and rate calculators, were also enhanced. These allow farmers to find local dealer contact information and fill out a short form that generates product application rates.
Nearly 20 percent of unique visitors to sfp.com currently view the site on a mobile device, and that percentage continues to increase month after month. The mobile site launched on August 15 and is functional on all mobile platforms.