It is crucial for farmers and their families to communicate their story to consumers. If this is done, it will help consumers understand the backbone of the agriculture industry.
Each farm family has their own individualistic story that is unique in every way. For one of my classes this semester, we get to tell our farm story through a short video.
When we got this assignment I was excited and was ready to get started as soon as I could. It probably helped that my major is Agricultural Communications and my passion is communicating with farmers and consumers. I tell my agriculture story in a variety of ways: through this column, internships/jobs, social media and speaking.
Social media has grown to be one of my favorite outlets because of the simplicity and outreach. It is literally at my fingertips and I can use it out in the field, in the barn and here at school. There are numerous choices for social media. Some of my favorites that I have used in past internships include Facebook, Twitter, and Instagram.
Pictures, videos, articles and info graphics are some different possibilities for YOU to start sharing your agriculture story. It could be simply a baby calf that was just born with a caption describing what is shown in the picture.
I find that it is important to find a way to connect to the readers. Pictures always help because it gives readers an actual example.
Some organizations and commodity groups hold training and educational sessions to help farmers “tell their story”.
So next time you are out in the field or in the barn, take a picture and consider posting it to social media.
Pictured in this photo is my parents (Dennis and Julie) and brother (Wesley). This picture was used in a local newspaper that was telling the story about our cattle operation.
Kayla Degner was born and raised in rural Lytton, IA on a diversified grain and livestock family farm. She graduated from Rockwell City-Lytton in May 2012 and currently attends Iowa State University studying Agricultural Communications. Her past involved many agriculture venues. Kayla has a strong interest in advocating to the youth involved in agriculture.
Contact her at [email protected].