Pork Texas represents a movement within the pork industry, much like that of the National Pork Producers Council back in the mid-60’s. It was all just talk until somebody actually pulled out their checkbook and put their money where their mouth was.
It was when Roy Keppy slapped his big hand on the conference table where we were all assembled as industry leaders, when he said, “It starts with me — right now.” With that said, he pulled out his checkbook and wrote out a check for $5,000.00.
That was a lot of money back then, but before that meeting ended there was more than a $100,000.00 committed to the NPPC.
That was the beginning of a cause that propelled the pork industry into what it is today. Pork producers are indebted to people, like that of Roy Keppy who were the visionaries of a thriving industry.
It is the spirit of those times that the movement of Pork Texas must be addressed, if it’s ever going to truly get off the ground.
‘On the ground floor’ is the operative phrase that best describes this movement away from confinement hog production to nature’s way of outdoor, on the ground production. This all-natural way of organically producing pork is being driven by consumers and precipitated by animal rights activists.
As much as I might disagree with this group, I recognize their role in this pork revolution to a movement to the future of the hog industry.
Now is the time to take the lead of the NPPC and have someone step up to the plate with their checkbook. In order for this to happen it’s going to take a conglomerate of like-minded people to form a coalition of industry leaders that share a passion and a new vision for the pork industry.
If you happen to be that person, contact Kevin Bottke at firstname.lastname@example.org or 817-262-0621 to offer your support. Kevin is the founder of Pork Texas, and needs to hear from those of similar values and progressive thinking.
May I join you in this meeting of some of the best minds in the pork industry?