The holiday season is a time for family, food and good cheer. This year, Syngenta aims to spread that food and cheer to families all over the world with the help of the ag community.
From now through Dec. 15, 2018, Syngenta invites people across the country to visit their web tool and select special #RootedinAg holiday frames for their social media profiles. Each time a participant shares one of these framed photos on social media with the hashtag #YouShareWeGive, Syngenta will donate $5, up to a total donation of $10,000, to Rise Against Hunger®. Each $5 donation to this North Carolina-based international hunger-relief organization is equivalent to 17 meals for those in need.
“The holidays bring us together around the table, to eat good food and share fond memories,” said Wendell Calhoun, Syngenta communications manager. “At Syngenta, we know some aren’t fortunate enough to have access to the warm meals that make family time so special. That’s why we work hard every day to supply growers with the tools they need to put more food on the tables of families around the world. This campaign is a reflection of that partnership and of our shared pursuit of a better, brighter future.”
“Hunger is one of the world’s most pressing, yet solvable issues. It is possible to end hunger in our lifetime, and we are thrilled that Syngenta is inspiring people across the country to get involved during this season of giving,” said Rod Brooks, president and CEO of Rise Against Hunger.
In addition to benefiting those in need, until December 15, 2018, the campaign will offer a free holiday ornament to people who sign up to receive the Syngenta Thrive email newsletter.